Contact us on +61 7 3287 1236 or email
Contact us on +61 7 3287 1236 or

Brand Development


Great products don’t just “happen”. They require thought and planning, diligence and care, analysis and follow-up. Nearly every overnight success that’s ever been up in lights was not just created the day before.

We don’t just make products to a recipe our clients give us. To help them gain an edge in increasingly competitive markets, we offer additional services for their brand and business.

We’re not a huge multinational company, so we don’t have all these services in house, but over the years we’ve built strong alliances with several businesses that offer extension services so we can provide our clients with a full turnkey solution.

What’s it all about: Program overview

Our Private Label Service is what our clients’ growing or new brands need to ensure a smooth transition of product to market. Anika Natural Products covers all the steps necessary to establish our clients’ brands, from research and development, formulation, product and packaging selection, graphic design, testing and manufacturing, so we create unique product lines specifically for our clients.

Step 1: Choosing the product

Choosing the product In our initial meeting, we cover areas such as key demographics, then discuss key ingredients, product requirements and potential market entry points. We achieve this by either developing a specific formula, or modifying an existing base formula from our vast library. All products are made in our fully compliant ISO 9001:2008, certified organic licensed manufacturing facilities.

More about research and development…

Step 2: Choosing the packaging

The right packaging is a very important decision that needs to be made early in the development stage. Anika doesn’t supply packaging, but we know it’s imperative to understand selection criteria based on our clients’ target market, product specifications and then individual country requirements on packaging and finishing for those who export.

For all these reasons, we use and recommend these Australian suppliers:

Step 3: Designing the labels and product appearance

Another point to consider is artwork, its application to packaging, minimum runs, label stock and label feed. We work closely with Ultra Labels for this, to ensure that no attention to detail is missed:

Step 4: Brand awareness

Great products don’t succeed unless people know about them.

We use Oven Creative for all our own print and media solutions, and recommend them to our clients for: website design and development, copywriting, e-commerce solutions, online promotional campaigns, retail package design, pop displays, in-store retail banners, promotional items, product brochures, catalogues and manuals.

By choosing one, two or all of these services, we help our clients develop creative strategies to increase and improve their new and existing brands.